TKG’s Entertainment service is led by Jeffrey Kaufman, a digital brand marketing and entertainment media executive with over 25 years of experience in programming, marketing, technology, and innovation at both major networks and corporations, and cutting-edge start-ups and new media businesses, who specializes in creating and defining new media business models, deploying custom digital content and experiences across multiple platforms, and helping brands navigate and succeed in evolving media landscapes.
He has led new media strategy at NBC, YouTube, and MTV, where for over a decade he ran programming research and strategic brand planning, applying data and insights to all areas of the business and leading strategy around taking the brand into new and emerging media spaces. He spent six years as Head of Digital for USA Network and SYFY at NBCUniversal, leading all digital initiatives and properties including content, editorial, product development, design, monetization, and programming strategy, driving groundbreaking digital activations around award-winning and critically acclaimed shows such as Mr. Robot, The Sinner, Chrisley Knows Best, The Purge, Suits, Krypton and the Magicians, and receiving numerous industry awards including multiple Cannes Lions, Shortys, Webbys, Reggies, Clios, PromaxBDA and IAC Awards, as well as three consecutive Emmy nominations.
Mr. Kaufman has helmed and launched some of the most successful channels in social media including Smosh (#1 most subscribed channel on YouTube), The Chopra Well with Deepak Chopra (+34MM views) and Smosh Games (fastest-growing channel in history, with 1MM subscribers in first 3 months). He created the editorial, content, strategic marketing, and brand integration functions at Howcast, one of the first fully distributed new media companies (7.5 MM subscribers and +3.7 billion views to date), and he co-created NBBC, the world’s first network digital video syndication marketplace, and was a key player in launching streaming giant Hulu (+28MM subscribers to date).